Atome Libre Hoodie
Atome Libre Hoodie
Atome Libre Hoodie
Atome Libre Hoodie
Atome Libre Hoodie

Materiel Clothing

Atome Libre Hoodie

Regular price $164.00

  • Unisex clothing
  • 100% cotton
  • Cotton Rib 20oz
  • Removable safety pins
  • Other safety pins are placed in a small bag to leave your DIY side talk
  • Made in Quebec

« How do you avoid becoming part of what you're protesting against? »
— Jon Savage

The embarrassment of counter-cultures. The punk movement is stuck in the regrouping of counter-cultures by the suffocating hands of a conformist society. Its refusal to integrate into this society inevitably places it among these counter-cultures. This movement was "a reaction, a cry of despair from a generation that did not want to be identified with the society in which it was evolving," Savage explains. Cutting the umbilical cord that linked punks to the mother capitalism as a form of liberation did not prevent large companies from doing the opposite by marketing them: "We see them at all times oscillating between two poles: the wild revolt and its recovery by the business world," says Savage.

This poignant duality between marginal groups and the dominant popular culture has led in Materiel to the emergence of an association between an image and two words: the words FREE ATOM, taken from Christian Eudeline's book "Les 100 albums cultes", and the image found on the cover of Black Flag's Damaged album. An opposition between the liberated state of a free atom and an angry man who smashes a mirror with his fist; it is as if we compare those punks who wanted to be free atoms of the consumer’s culture that shattered their hopes.