PACCBET (Rassvet)

In 2016 Gosha Rubchinskyi and Tolia Titaev created Rassvet, or PACCBET in Cyrillic alphabet, a brand that takes up the slogan already used by Gosha for his eponymous brand рассвет не за горами, which means "the dawn is near". Rassvet looks at a new generation of skaters through garments produced by Comme des Garçons and translates global references into a new language.